Following a hashtags is a good way to discover new users who post about content you care about on when you want to see more of a certain topic, but don't want to deal with everthing else individual users post. Search for or tap on a hashtag you're interested in, and select 'Fellow'. Instagram will only show "top posts" from a hashtag, so you don't have to worry about your feed being overwhelmed. If your account is private, the hashtags you follow will only be visible to your followers.
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